What You Should Know About List Rental Data Cards(1,657 words)

This month, I'll review what a list data card says about a file and how you can better interpret this important information.

Market and demographic profile. The main considerations for list usage are the product category/market and the demographic profile of the list you're considering. For example, are these prospects buying similar products to yours, and are they demographically similar to your customers? Indeed, the more similar the better.