What You Should Know About List Rental Data Cards(1,657 words)

Service bureaus prefer e-mail. Many years ago, it was more difficult to handle e-mailed files because it was more of an exception than a rule, so they created a surcharge. Of course, this is no longer the case, but the surcharge remains.

What's the quality of the list you want to test?

Look for frequency and recency of file updates. Check the data card to see when the file last was updated. If it's updated regularly, the file is more likely to be well-maintained, which means it probably will perform better. You also can use this information to discern if there's been an update since last you used the file and therefore, if new names are available.