What You Should Know About List Rental Data Cards(1,657 words)

For example, in addition to recency, you can use a dollar select on a list. Test multi-buyers instead of using a dollar select (or in combination with a lower dollar). Generally, a multi-select roughly is $5/M to $10/M, and dollar selects can be in excess of $50/M. Will a three-month, $50+ multi-buyer perform as well as a three-month $100+ buyer? It's worth a test, and it'll save you money.