What You Should Know About List Rental Data Cards(1,657 words)

Sample file: If the list is on exchange, the rate of the dollar select doesn't come into play, but the information can be just as useful. If you have a list that's a top performer, you may want to test a lower dollar select to open up a greater universe of names.

Gender select: Since most offers are preferred by one gender over the other, it's extremely important to be sure you're getting your offer to the right person. Gender selects are available on all lists, but it's not always necessary to order them.