What You Should Know About List Rental Data Cards(1,657 words)

Dollar selects can be used to skim the cream off the top of the list or remove the bottom of it. The only way to determine if you need a dollar select is to get detailed counts by dollar break. The chart "Sample File"

indicates that about 86 percent of the $50+ universe are actually $100+. This information can help you determine if the incremental cost of selecting a higher dollar amount is justified.