E-Commerce Insights: 5 Steps to the Perfect Checkout

More Conversion Keys
Make your checkout as clean and aesthetically pleasing as possible. The navigation should be nominal, almost nonexistent. The more choices you offer, the more chances customers have to be distracted. The fields themselves should be vertical — not vertical/horizontal mixed — and straight down the middle of the page. The right-hand column should have your complete contact information, with emphasis on phone number and/or any live online support/chat you may offer.