E-Commerce Insights: 5 Steps to the Perfect Checkout

If you have a lot of abandons on the payment page, test to see whether you have too many payment options. In the past six months, the multitude of alternate payment options has increased abandons for several e-commerce companies.

Step 5: The Confirmation Page. The purpose of this page is to thank your customers for their orders and entice them back into the site. Yes, it’s true — this is one of the best sales pages on the site. The users are happy (they just completed their orders after all), and it’s a great opportunity to show them things they missed. Make sure to thank them for their orders first, as well as give them all the applicable ordering information so you can set their expectations as to follow-up and delivery.