E-Commerce Insights: 5 Steps to the Perfect Checkout

At the end of the billing screen, offer a check box for “click here now to use billing address for shipping.” Offer the same statement at the top of the shipping page, so if users miss it on the billing screen, they can still easily prefill their information.

Step 4: The Delivery Options and Payment Page. Chances are, this will be one of your most abandoned pages. So it’s important to set it up correctly. Show credit card symbols on the page, and don’t just rely on the words. Ask for the type of card with a check box near the icon (not a drop-down), the name on the card, the card number, expiration date and the CID if you capture it. (If you’re not going to use the CID, don’t ask for it.) The shipping alternatives should be as clear and uncomplicated as possible. Try to avoid any sort of charts or zone maps. It’s critical that this page is no more than one screen.