E-Commerce Insights: 5 Steps to the Perfect Checkout

The page should be easy as one-two-three. The faster customers get through the first page, the more likely they are to finish the checkout process. Customers can choose to (1) log in as registered users; (2) sign up as new users; or (3) check out as guests. Guest checkout is one of the most important things you can offer, but it’s often forgotten.