E-Commerce Insights: 5 Steps to the Perfect Checkout

Before we go through each step, keep in mind that the “View Cart” page is technically a holding pen and not considered by users to be a step of the checkout at all. So we’ll skip it for this article.

Step 1: The Welcome Page. This should be the simplest page of the checkout for your users. It serves one purpose: to capture the customers’ e-mail addresses and/or login information so you can market to them by e-mail or phone if they abandon.