E-Commerce Insights: 5 Steps to the Perfect Checkout
What you need to know to maximize conversions
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Amy Africa
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Additionally, each page should have big, smacky, in-your-face buttons to encourage users to “check out now,” “proceed to the checkout now” and “complete your order now.” If anything goes beyond one screen view (meaning the user needs to scroll), definitely employ multiple buttons. No page in your checkout should require more than two views.
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