E-Commerce Insights: 5 Steps to the Perfect Checkout

Each page of the checkout should have a temperature bar at the top. The purpose of the temperature bar is to outline the steps of your process for users as well as to show them where they are in the process. Studies have repeatedly proven that users are far less likely to abandon carts if they can effectively gauge how much longer they have left. Considering that some checkouts have one step and others have as many as 14, users don’t know how much longer they have to spend unless you tell them.