What Will Be the New Google?

As people begin to research purchase decisions more and more intensely, specific keywords and keyword phrases begin to pop up with greater frequency in conversations. Consumers will visit keyword-relevant web pages, ask keyword-relevant questions in social networks and user groups, view keyword-relevant photos, talk to keyword-relevant experts, and so on. As a marketer, you're able to develop a clear sense of when someone is kicking the tires vs. when they're obsessed with getting the information they need to make an educated buying decision.