What Will Be the New Google?

Chatter engines also provide marketers with the ability to isolate their company's opt-in subscribers in real time as they participate in chatter conversations. Once subscribers are isolated, the company can market to them differently than they market to the chatter world at large. Companies can effectively communicate with all consumers whose chatter triggers predefined keywords and/or keyword phrases by integrating chitchat directly into conversations. Marketers have more aggressive options however, such as response email which is available to them for marketing to their opt-in subscribers.