What ‘Webrooming’ Means for Retailers

It's especially important for retailers to pull key insights from customer feedback data. By effectively monitoring, measuring and analyzing feedback across all channels, retailers can significantly improve their ability to maximize webrooming opportunities.

Retailers should resist the temptation to view webrooming as a magic pill that inoculates them from the effects of showrooming. Instead, leading retailers are embracing both webrooming and showrooming as realities of the evolving retail landscape, enabling them to create exceptional customer experiences that cut across all of the channels and touchpoints that are important to delivering a great experience to today's consumers.