What ‘Webrooming’ Means for Retailers

There are several tips and strategies brick-and-mortar retailers can use to take full advantage of the webrooming trend:

1. Adapt to consumers — wherever they are. The days when consumers adapted their behaviors to accommodate the limitations of individual retailers are long gone. Now, retailers must adapt to the fundamental reality that they have to change their business models to serve the fluid needs of consumers, who are firmly in the driver's seat in today's retail marketplace.