What ‘Webrooming’ Means for Retailers

By now, many retailers have realized that fighting the consumer trend of showrooming is a losing battle. Despite their best efforts, there's little that retailers can do to prevent consumers from browsing or testing products in-store and later purchasing those products from an online competitor.

However, even though 73 percent of shoppers have admitted to showrooming in the past six months, even more shoppers (88 percent) have engaged in "webrooming," a new shopping trend that actually works in favor of brick-and-mortar retailers.