Digital Signage Finds its Niche in Retail

The explosion of the digital signage market is exciting. With its promise of growth in so many areas, it’s unlike anything marketers have seen before. When you consider all the elements involved in the deployment of a digital signage network — PCs, software, displays, signal distribution, cabling, fabrication, installation, content development and management — you begin to understand why this is an important market segment to be associated with.