On the Web: What’s Your Internal Site Search Failure Rate?

With failed search reports and a redirect tool, over time your failed searches will be reduced to near zero. One e-commerce Web site I’m aware of has more than 250,000 searches per week, but averages less than 100 failures per week.

You’ll always have unintelligible, nonsensical searches from shoppers misplacing their fingers on the keyboard. Most terms can be logically redirected, however. Improving your internal search these ways means less abandonment, which, of course, is a very good thing.