What’s in Store for Retail in 2015

3. Multiple retail channels will blend. Purchases initiated via one channel may be completed in another or channels may intermingle. For instance, a local store may look to use its online presence as a staging post to encourage shoppers to visit it. A shopper can go online and choose the items that they'd like to see, feel or try on and then make an appointment to visit the store. When the shopper arrives, all their items will be ready to be viewed or tried on. A store associate will also be on hand to make additional product recommendations. The store could also package up this kind of online/in-store activity to be part of specific occasions such as birthday or wedding celebrations.