What’s in Store for Retail in 2015

2. Brick-and-mortar stores add the personal touch. More retailers will apply the lessons they've learned online to their brick-and-mortar stores by providing shoppers with a personalized experience in-store. Retail operations with tightly integrated e-commerce, customer relationship management (CRM), and inventory and order management systems in the cloud will be able to target individual shoppers with offers based on their personal profile data and previous purchasing history.