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Rory Dennis
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While t-commerce is still in its infancy, if H&M finds success with these advertisements, we could see it become a new engagement channel that additional retailers move to embrace. The technology certainly carries the promise of becoming another effective avenue for online shopping, social activity, interactive contests and overall brand engagement. How well it delivers remains to be seen.
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Rory Dennis
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Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
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