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Rory Dennis
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One area to watch is t-commerce, an exciting, new retail concept that involves repurposing interactive and digital media for television. T-commerce enables viewers to purchase directly from their smart TVs. Unlike traditional TV advertisements, consumers can purchase products with just a click on a television remote. T-commerce made its mainstream debut during the Super Bowl, when H&M launched a series of ads that included purchasing options for smart TV owners.
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Rory Dennis
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Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
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