Technology already exists to help retailers deliver a high-level customized experience for their customers, but in 2014 we will see these tools mature even further, as well as become easier to implement and more cost effective.
Next-Gen Retail Technology
Retail technology has come a long way in recent years. The advent of rich media, responsive design, interactive video merchandising and online lookbooks have revolutionized the way we shop online. The emergence of additional next-generation retail technology in 2014 will only further shape the industry.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.