Personalizing the Online Shopping Experience
In today's content-driven economy, personalization is becoming more valued than ever before. The digitally savvy shopper has increased expectations for personalized online content. Shoppers now expect a tailored experience based on previous purchases and established interests and needs. They're not interested in sorting through irrelevant offers; they demand customized content that's been selected and adapted specifically for them.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.