The Year of Omnichannel
It's no secret that tablets and smartphones are becoming key shopping tools in today's digital age. This past holiday shopping season, Deloitte reported that 53 percent of the mobile users who researched products via their smartphones or tablets made a purchase. With consumers using multiple platforms in the same purchase cycle, an omnichannel strategy is an imperative for retailers who are looking to increase sales revenue and keep their customers’ loyalty.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.