Today's retail landscape is a far cry from what it was even a decade ago, back when brick-and-mortar stores were dominant. As the world becomes increasingly digital, the strength and prevalence of e-commerce continues to grow. Retailers of all types and sizes are putting their businesses on the web and investing in their online presence. The emergence of additional advanced technologies — and the challenges they bring — will continue to shape the e-commerce world and move it forward. Below are just a few of the trends that I expect will impact e-commerce this year.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.