What’s Old is New Again: The Rebirth of Brick-and-Mortar

This new attention on brick-and-mortar also opens the door to a fulfillment strategy that's making huge waves in many verticals: buy online, fulfill to store. Consumers love this option because it combines the instant gratification of physical shopping with the navigation ease and product selection of e-commerce. When customers fulfill to store, retailers are provided an opportunity to convert on additional merchandise when the item is picked up.