What’s Old is New Again: The Rebirth of Brick-and-Mortar

Stores: The New Fulfillment Center
With the maturation of e-commerce and the number of shoppers who grew up digital increasing by the day, consumer expectations are spiking. Modern consumers demand fast, trackable shipping, and they want it for free. Delivering on that expectation used to require costly distribution centers across the country. At the very least, one was needed to serve each coast. Today, integrated point-of-sale and e-commerce software make it extremely easy for retail stores to double as fulfillment centers.