What’s Old is New Again: The Rebirth of Brick-and-Mortar
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Ian Goldman
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Even though brick-and-mortar sales are contracting, they still account for more than 90 percent of the overall $4.12 trillion retail market. That's reason enough to attract retailers to the space, but constructing a network of stores strengthens service levels on every channel and gives retailers tighter control over inventory.
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Ian Goldman
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