What’s Old is New Again: The Rebirth of Brick-and-Mortar

Since the dawn of e-commerce, successful retailers have taken for granted that digital was the future and scrambled to claim the space. Indeed, shoppers have moved online; but much like home video didn't kill movie theaters, e-commerce has interwoven itself among the retail fabric alongside brick-and-mortar and formed a symbiotic relationship. We call it omnichannel.