What’s Old is New Again: The Rebirth of Brick-and-Mortar

As existing brick-and-mortar retailers begin fully leveraging the power of their stores and e-commerce pure-plays expand into physical channels, the business and consumer advantages of omnichannel are exploding. The smartest retailers don't find it ironic at all.

Ian Goldman is president and CEO of Celerant Technology, a provider of a real-time POS retail management system.