What Retailers Need to Know About Today’s Hyperconnected Economy

Mobile-only commerce also has grown significantly. ComScore says mobile has become the primary medium through which consumers engage with retail brands online, with 70 percent of engagement coming from mobile devices. The firm also says $6.8 billion was spent in mobile commerce in the second quarter — about 11 percent of total digital commerce dollars in that period — up from 8.5 percent for the second quarter of 2013.