Products: From Paper to Pixels

Additionally, she continues, test on different Internet browsers. She cites the example of a marketer whose site has a shopping area that can be viewed through Microsoft Explorer but not Netscape 4.7.

Photography Considerations

Most experts advise coordinating your online product shots with your offline shots to preserve brand and product familiarity. Burke suggests connecting your online shots to the catalog, and then extending some others. He proposes testing this with the top 10 percent of your products to see how it fares.