Products: From Paper to Pixels

Also, when designing your product pages, consider the navigation capabilities of your target market. Miriam Frawley, president of consultancy e-Diner Design and Marketing, points out that while most newer computers employ an 800 x 600 pixel default screen, some people prefer an 800 x 640. If your site is designed for the former, those using a 640 screen will have to scroll sideways.