Products: From Paper to Pixels
What to Remember When Presenting Catalog Wares Online
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What to Keep in Mind
Fahrland and other industry experts say keeping all pertinent product photography and copy “above the fold”—viewable on one standard-sized computer screen—is becoming a common practice. Only cross-sell items should appear below the fold, advises Ken Burke, founder and CEO of consultancy Multimedia Live. And they should not compete with the item being viewed.
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- Fry, Inc.
Gabrielle Mosquera
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