Products: From Paper to Pixels

But, she points out, you also might consider using streaming media to emphasize a product you’re specifically known for, even if it’s not high-priced. Schindler Carter seconds this for products whose interior views or overall details (such as compartments for luggage) are important considerations.

As an alternative for smaller catalogers with more budgetary restraints, Burke suggests enhancing certain items with audio annotations, video or even alternate product views.