Products: From Paper to Pixels

But Fry’s Fahrland and Schindler Carter contend that if your customer demographic is up for it and your products are appropriate enough, you may want to give streaming media a shot, albeit carefully. Because of its expense, Fahrland recommends mainly using the technology for high-ticket items. She says Brookstone showcases its Shiatsu Massage Lounger (price: $3,195) with a choice of low- or high-bandwidth videos.