Products: From Paper to Pixels

Streaming Media: If, When and How

Experts note that the cost of streaming media, combined with its long load time and most users’ lack of sufficient bandwidth to view it, generally rule it out as a necessary showcasing tool.

“If you’re selling to techno-weenies, Nintendo lovers and upscale Web designers, there may be a chance it’ll work” says Africa. “But it’s not there for the average consumer—not even close.”