Products: From Paper to Pixels
What to Remember When Presenting Catalog Wares Online
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A customer’s online and print product experiences can be summed up as the difference between two words, according to Bridget Fahrland, executive creative director at e-business consultancy Fry Multimedia.
“The Web provides proactive shopping, while a print catalog provides reactive shopping,” she explains. “On a Web site, you’re allowed to play more with what you see.”
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- Companies:
- Fry, Inc.
Gabrielle Mosquera
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Catalog Success
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