What Online Retailers Must Know Before Entering New International Markets
4. Know your limits — and partner to overcome them. Expanding into new international markets isn't easy, and it takes deep local and global expertise. That's why 95 percent of the leaders interviewed use third-party vendors for at least some of their international business functions. Since managing multiple vendors can be tricky, it makes sense for merchants to work with a select few third-party partners. When choosing partners, consider the full range of expertise you'll need to grow successfully. This could include e-commerce business infrastructure, tax and compliance expertise, in-country legal entities, customer service, fraud management, and liability.
Eric Christensen is Chief Payment Officer/Vice President of Product at Digital River, a completely integrated solution for all the back-office functions of ecommerce. Digital River enables businesses to sell across the world with a single connection to the platform of your choice.
