What Online Retailers Must Know Before Entering New International Markets
3. Expect challenges. The branded manufacturers Forrester interviewed had very aggressive expectations about speed to market in international expansion. A full 82 percent expected to go from funding an expansion initiative to generating revenue within a calendar year. Eight percent expected to be able to do it within three months.
Eric Christensen is Chief Payment Officer/Vice President of Product at Digital River, a completely integrated solution for all the back-office functions of ecommerce. Digital River enables businesses to sell across the world with a single connection to the platform of your choice.
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