Merchants have an increasing appetite for international expansion through their e-commerce channels. Late last year, Digital River commissioned Forrester Consulting to survey 130 executives and decision-makers at branded manufacturers in the U.S. and U.K. We wanted to know more about how companies are thinking about international expansion. The results of the survey were clear: More than ever before, companies are focused on geographic expansion in new online markets, and they have aggressive expectations for speed to market and profitability.
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Eric Christensen is Chief Payment Officer/Vice President of Product at Digital River, a completely integrated solution for all the back-office functions of ecommerce. Digital River enables businesses to sell across the world with a single connection to the platform of your choice.