Operations & Fulfillment: What Omnichannel Retailers Need to Know When Choosing an OMS
Why a reliable order management system is a key ingredient to omnichannel success
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Ernie Schell
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Finally, your team should ask itself a telling question: If selecting a vendor is like getting married, with the "for better or worse" elements of such a relationship, which vendor do they feel more compatible with? You'll be spending a lot of time with these people. If you really don't like the people with the best system, and think the next best is run by superstars, go for the people you're happier with. You won't be on the new system forever, but it will seem like it if your new partners are hard to get along with.
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- Marketing Systems Analysis
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Ernie Schell
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