Operations & Fulfillment: What Omnichannel Retailers Need to Know When Choosing an OMS
Why a reliable order management system is a key ingredient to omnichannel success
Taking the First Step
The most important part of the system selection process is creating a "change team," with representatives from marketing, merchandising/purchasing, operations, inventory management, fulfillment, customer service and accounting.
Next, the change team should define what it wants the OMS to accomplish. If you use a written needs analysis document, this can become a formal request for proposal (RFP). You may assume your needs and requirements are "too simple" to justify this step, but you'll likely be surprised by what your team comes up with. Most everybody has a wish list in a bottom desk drawer, which your team will use in creating the RFP.
- Companies:
- Marketing Systems Analysis
- OMS
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