What the ‘New’ US Postal Service  Means for Your Business

By Kathy J. Siviter

Concrete Changes in Approach Already Being Seen
Proving it not only can "talk the talk" but also "walk the walk," the USPS's leadership already is putting in place changes that demonstrate its new approach.

The USPS announced that it no longer plans to require mailers to switch to Intelligent Mail barcodes (IMb), which was to be implemented in May 2011. Instead, it plans to increase the value of IMb to the point where it hopes customers will choose to switch from POSTNET barcodes to IMb on their own accord. The USPS has said it will provide enhanced mail visibility data to IMb customers in the future at no charge, and it's working on other ways to improve the value of using IMb.