What Meijer has Learned From its Mobile Initiatives

Consumers text a mobile code to receive text messages from Meijer and a free, user-specific Redbox movie code promo valid one time for a free movie rental. Meijer has also expanded its mobile program with mobile apps.

Meijer's Wine List iPhone app — which enables on-the-go consumers to explore wines — won a 2010 Silver Racie award. Sponsored by the National Retail Federation, the Racie Awards honor the best retail ads, commercials, digital efforts and communication materials during the past year. Each piece of work is judged on creativity, strategy, results and innovation.