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Meijer<%2Fa>,%20a%20regional%20American%20hypermarket%20chain%20based%20in%20Walker,%20Mich.,%20uses%20mobile%20marketing%20was%20the%20subject%20of%20a%20well-attended%20session%20at%20the%20Direct%20Marketing%20Association's<%2Fa>%20Retail%20Marketing%20Conference%202010<%2Fa>%20in%20Orlando%20last%20month.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fwhat-meijer-has-leaned-from-its-mobile-initiatives%2F" target="_blank" class="email" data-post-id="8559" type="icon_link">
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Users can sign up for the service in one of the following two ways:
- visit Meijer.com/text/ and follow the instructions; or
- on your cell phone, text "gas" and your five-digit ZIP code to 634537 (Meijer). For example, gas43614.
To ensure users receive information about prices closest to their homes, they're required to submit a five-digit ZIP code.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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