What Meijer has Learned From its Mobile Initiatives

Meijer's first foray into the space was its "gas alerts" program, a free early warning system sent to consumers warning of gas price spikes. Meijer sends text messages to participating mobile phone users two hours before prices increase at the retailer's gas pumps. The program was started as a test in Indianapolis and western Michigan in 2007; it now boasts 30,000 members in each state where Meijer has gas stations — Ohio, Michigan, Indiana, Illinois and Kentucky.