What Meijer has Learned From its Mobile Initiatives

Romano also discussed mobile trends to be on the lookout for. One was geo-fencing, the latest trend in location-based services. Geo-fencing is setting up a virtual perimeter — i.e., a “fence” — around a location, such as a restaurant. When people carry cell phones across that perimeter, the system becomes aware that they're physically nearby and can push information to the phones, such as a list of today’s specials.